Today we couldn’t be more excited to launch “Rooting for the Home Team”, the video and action campaign.
The short video sheds light on the strength and struggle of Trilha do Senhor – one of 22 communities known as Comunidades do Trilhos – in Fortaleza, Brazil, fighting to remain in the homes they have occupied for generations.
Throughout the video, the dire nature of the situation is made clear as this community faces imminent destruction and displacement in preparation for the 2014 FIFA World Cup. But unlike similar travesties in the lead up to past global sporting events such as the Beijing Olympics and the 2010 World Cup in South Africa, the story unfolds to show the opportunity to set a new precedent and prevent this grave injustice from taking place.
These communities have come together to form The Movement to Fight in Defense of Housing and have made significant gains in pressuring the government to change course. At this critical juncture, they have called on the international community to join their struggle and ensure that the delayed displacement turns into a commitment by the government to prevent it altogether.
With the world watching as Brazil prepares for this global celebration of soccer, the government must make a choice whether to listen to its local communities or perpetuate business as usual.